The Buy Button is Coming

With Google confirming that the Google buy button is, in fact, ‘imminent’, the retail and advertising communities have responded with mixed emotions – and now, so will I. Let’s first lay out how [...]

A Delicate Balance

Dividing resources, time and, not to mention budget, between all the new ad types out there is something that’s constantly being discussed at every level. Testing a variety of scenarios is by the [...]

Times Have Changed. Keep Up.

As we all know, Google likes to keep us on our toes with products and functionality changing every day. The newest ‘big deal’ type of ad placements, the Product Listing Ads, are no exception to [...]

Holiday SEM Tips- Week 3

With Cyber Monday and Surprise Tuesday YOY growth, we’re excited about the larger role ecommerce is playing during this holiday season.  Before we move into week 4, we’ve rounded up our lists of [...]

Changes on Google’s SERP

Today you may notice some changes on Google’s SERP. These updates reflect Google’s commitment to continually test changes that may enhance the look and feel of search results. Product Listing Ads [...]

PLAs during the Holidays

It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite the date on the calendar, [...]