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Maybe it’s the SERP layout, or maybe it’s just that people like pictures… PLA clicks grew 38% this year on Cyber Monday, and accounted for 45% of all SEM traffic! With sales up 57% from PLAs that [...]

Consumers could hardly wait to begin their holiday shopping this year – so they didn’t!  PMX Agency’s clients started the season strong, seeing paid search sales growth of almost 16% for the [...]

With the digital ecosystem booming with noise as the holiday season approaches, brands will be working even harder this year to cut through the clutter to reach more shoppers and convert sales. [...]

On Sept. 18, Facebook announced a partnership with Macy’s to bring small businesses that already advertise with it into a pop-up marketplace coming to the department store this November. The same [...]

With less than a day’s time remaining before the frenzy of the upcoming Holiday weekend ensues, Google seems to be particularly focused on one theme: more mobile shopping. Over the last week, [...]

With one week to go until Black Friday, experts predict mobile sales will surpass the record-breaking highs it reached last year. According to a report by the National Retail Foundation, holiday [...]

As retailers gear up for the most important months of the year, there are a variety of factors kept top of mind throughout the planning and optimization stages of Holiday strategy. Arguably more [...]

We understand just how critical the Holiday is for so many marketers, which is why it’s so important for us to always provide updates throughout this season. In spirit of these crucial [...]

Thanksgiving weekend results are in, and the season has started out with a very strong 17% average revenue growth for PM Digital’s retail paid search clients. ComScore’s forecast for this holiday [...]

As all seasoned marketing vets know, the Holiday Season is a radically shifting landscape that requires deft hands and constant attention to squeeze out every last drop of revenue. Often, the [...]