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More trust from advertisers – it’s what Facebook is asking for with its upcoming change, announced earlier in February, that will bring Campaign Budget Optimization to all campaigns running on [...]

Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront, a frontier where the customer journey can take on fresh new forms. There are [...]

Months of anticipation concluded on Friday, when Facebook announced the steps it would be taking in response to allegations that Facebook pages backed by Russia were used to interfere in American [...]

As marketers gear up for the fast-approaching Holiday season, we’re readying our content strategies across social platforms to get audiences engaged in brand stories and products. In a previous [...]

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season. To help brands [...]

Please excuse what may be an unwelcome reminder for Facebook brand page owners: Organic reach, increasingly elusive as users’ feeds fill up with ever-more content from friends, pages and [...]