Maturing With the Times

Mature demographics today are not what they were 5 years ago and not what they will be 5 years from now. 59% of 65+ year olds embraced online in 2013, a 6% increase from 2012 with all signs [...]

Beacons Beckon Early Brand Adopters

Beacons are defined as guiding signals. Historically these objects dispelled their light to lead people to safety, whereas today Beacons are becoming the new bridge to relevant brand messaging. [...]

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