Gmail Ads Are Back in Action

At last year’s I/O Developer Conference, Google reported that their email service had a total of 900 million users, and that 75% of those users accessed their Gmail accounts via a mobile device. [...]

Optimize for More Opens

According to a 2015 study by Campaigner, 31% of marketers named “increasing open rates” as their most significant challenge in email marketing strategy, over other objectives like “creating [...]

Gmail Sponsored Promotions

After two years, Google still has not released their Gmail Sponsored Promotions feature from Beta.  This could partially be a result of Google still trying to perfect the product, or partially a [...]

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