Display Media

We’ve come a long way in the programmatic space. Brands are performing at far more successful and efficient rates today than ever before, with private marketplaces and hyper-targeted audiences [...]

Google’s Mute This Ad feature had its fair share of news over the recent week. And while it’s certainly caught our attention, we do not expect it to impact retargeting programs significantly. [...]

Digital advertisers have never had so many levers for control of where, when and how their digital ads can be placed. However, the automated technology in place to make all this happen at scale [...]

Though the digital advertising industry has evolved leaps and bounds in the way of transparency and fraud issues, the recent Methbot scandal is a reminder that we still have far to go. If you’re [...]

This November, we’ll be bidding an official farewell to Facebook Exchange, the social network’s 2012 solution to smarter real-time bidding and desktop retargeting. But don’t mourn the loss of FBX [...]

In its January 2016 report titled, “State of the Industry: A Close Look at Retargeting, Programmatic Advertising and Performance Marketing,” AdRoll shared that almost a third of all advertisers [...]

“2016 will be the year in which digital display ad spending surpasses search ad spending in the US,” according to eMarketer’s latest report on digital advertising developments in 2016. More [...]

Greetings, PM Digital blog readers! We’re about halfway through our 2015 Holiday Planning Guide Series, which means you’re probably busy in the weeds of campaign preparation and execution! We [...]

Is Ad Blocking a red herring for what’s to come from those who control the Internet? Yes. But, it is not from Apple, Microsoft, Comcast or others you might suggest. It’s the consumer pounding [...]

Yesterday was a day masked by overwhelming dread amongst the advertising community, as we watched ad blocking software soar to the top of Apple’s App store charts. Many contemplated how these [...]