Analytics

While the inauguration of GDPR is fueling much discussion and many questions about data management, it remains to be seen if an effect will be felt on programmatic ad buying investment levels, [...]

While May 25th marks the start of the Memorial Day Weekend here in the US, it also marks the quiet beginning of the end of Google’s encrypted ID data transfer offering.  In an announcement last [...]

Research provided by the Economist Intelligence Unit, shows that 43% of executives in the U.S. and Europe believe “analytics” and “big data” will be the most important digital competencies at [...]

Retail and lead generation clients are testing more and more complex attribution models; last click doesn’t give proper credit to the earlier parts of an increasingly-complex customer journey.   [...]

If you were to ask a marketer today what their most critical priorities are, you would likely hear things like “targeting and segmentation”, “attribution”, “content and campaign optimization” and [...]

In today’s digital world, anything a consumer does leaves behind a footprint in some form. Through this critical data, we can determine a lot about how to meaningfully connect with someone, based [...]

Yesterday officially kicked off the nonprofit industry’s premier tech-centric event, NTEN’s Nonprofit Technology Conference. The program is notoriously created through community-driven votes, [...]

In the New Year, many marketers hope to define a solution for calculating Multichannel Attribution – their objective being to weigh the ROI of each channel along the winding, multi-touch path to [...]

If you’re a retailer, a nonprofit or really any business for that matter, you’ve likely devoted the past few months to building, optimizing and executing your end of year and holiday marketing [...]

With all the data that’s available to us, sometimes marketers experience a bit of what we call, a data overload. More specifically, we are sometimes too quick to turn to demographic appends or [...]