Archives

Google Shopping, and Product Listing Ads (PLA’s) continue to play a quintessential role in retailers’ advertising efforts. Particularly as PLA’s grow to dominate the mobile SERP, it’s always [...]

We like to think of Google Adwords as the brain of Google Shopping programs. It’s where campaigns are built, strategies are implemented and product targeting is ultimately decided. And if Google [...]

Updates and overall changes to Google’s data feed policies are quite frequent, and therefore not typically very surprising, particularly in the world of PLAs. While it may create some brief [...]

Dear Google Shopping Merchant, It has come to our attention that your Google Merchant Center account does not comply with our Google Shopping feed specifications. Your listings are currently at [...]

As advertisers, we know that there’s no question about the critical influence of mobile in our overall integrated strategy. But what we also know, is that while the mobile channel is a key piece [...]

If you’re in the ecommerce game, you’re likely familiar with the Minimum Advertised Pricing (MAP) policy shared by manufacturers and retailers. In fact, you may have found yourself in some [...]