Brand Safety on Google

Digital advertisers have never had so many levers for control of where, when and how their digital ads can be placed. However, the automated technology in place to make all this happen at scale [...]

To Gemini or not to Gemini?

As Yahoo makes its first attempt to start separating traffic from Bing, marketers are left wondering if the Gemini platform will live up to the hype that Yahoo hopes its new UI will deliver. As a [...]