AARP Recognized as the 2018 DMA Nonprofit Federation Organization of the Year

This year’s Chicago Nonprofit Conference brings some particularly exciting news! Our incredible client partner, AARP, has been recognized as the 2018 DMA Nonprofit Federation’s Organization of the Year. Both AARP and AARP Foundation create, and activate leading programs that are truly transforming lives, and innovating aging on a daily basis. We couldn’t be more thrilled to see them recognized for their immense passion and dedication.

DMANF’s annual recognition is awarded to an organization based on the overall impact its mission has on society, the success of its data-driven fundraising programs, and its commitment to being a thought leader and educator to others in the industry. The entire AARP organization embodies all that this award seeks to celebrate, and we have been honored to work alongside many of the brightest, most dedicated marketers and fundraisers at AARP.

Here is a little more about the organization:

As one voice and one organization, AARP operates under a common motto: “To serve, not to be served.”

AARP is a nonprofit, nonpartisan organization that has served society and its members for over 60 years, by empowering people to choose how they live as they age.  The organization delivers value to all Americans 50-plus and their families, not just members, through advocacy and service, as well as through critical information and solutions built around health security, financial resilience and personal fulfillment.

AARP emphasizes Humanity, Empowerment, Honesty, Innovation and Impact as the central values it operates by. These values define the expansive, everyday efforts and relationships that the organization cultivates with its millions of members, and society as a whole.  Along with Advocacy efforts, AARP concentrates on helping 50-plus individuals and their families navigate critical issues including: Caregiving; Work & Jobs; Savings & Planning; Fraud & Scams; Brain Health; Healthy Living and Personal Fulfillment.  By advocating tirelessly on behalf of the 50-plus community to ensure the long-term solvency of Social Security and Medicare, protect pensions, fight age discrimination and fraud – including launching The Fraud Watch Network to arm Americans with resources to protect against scams and identity theft – and secure other important protections for older consumers and future generations, AARP is truly transforming lives on a daily basis, at the local and national level.

We congratulate everyone at AARP and AARP Foundation for receiving this prestigious award!

The Nonprofit Organization of the Year Award, presented annually at the Chicago Nonprofit Conference, recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission. The recipient is determined based on the following criteria: sustained achievement in fundraising through data-driven marketing and consistently successful financial performance, recognized leadership with a reputation for excellence within the nonprofit and data-driven marketing communities, as well as with the public at large, high ethical standards and compliance with generally accepted standards for management and public disclosure, and use of proven innovative data-driven marketing techniques

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