PMX Agency Named Agency of the Year at 2017 CJ You Awards
New York, NY, October 10, 2017 – PMX Agency has been named Agency of the Year by leading global affiliate marketing network, CJ Affiliate by Conversant. The agency was honored at the CJ You Awards, held on Wednesday, September 13th 2017, alongside other top advertisers, publishers and agencies that were recognized for their excellence and achievement in affiliate marketing. The ceremony concluded the annual CJ University conference event, which gathers the nation’s most influential stakeholders in the Affiliates space for a week of thought leadership, hands-on training and networking.
Agency of the Year is a designation set for an agency that has not only dedicated itself to business growth and building successful programs for clients, but also to driving innovation and impact in the Affiliates industry as a whole. The win comes at a time when affiliate marketing continues to prove itself a critical, high-performance strategy for brands and marketers seeking to reach consumers at all points of their decision journeys. PMX Agency has seen tremendous year-over-year growth in revenue for clients that have increased their investment in Affiliates, which has led to additional growth and innovation in the programs offered, as well as the expansion of the PMX Affiliates team.
“To win Agency of the Year means that the work we’re doing each day for clients is paying off in big ways,” said Christie Frazer, Senior Director and lead of the Affiliate Marketing team at PMX Agency.
“It’s been an exciting and challenging seven years since we first launched the affiliate marketing channel at the agency. We’ve built an amazing partnership with CJ over that time, and their support and commitment to helping us grow has been unwavering. The industry continues to flourish each year, and it’s become a vital part of our clients’ overall marketing strategy. Campaigns consistently drive new customers, making a tremendous impact to clients’ businesses.”
During Holiday 2016, PMX Agency clients invested in Affiliates saw incredible growth in new-to-file rates over the previous holiday season, reaching as high as 40-50% YOY. Increased competition in the digital landscape continues to encourage brands to explore the Affiliates space, and develop a stronger understanding of how affiliate marketing exists in the customer conversion path. With more clients focused on attribution, they’re also seeing the real value that Affiliates adds to their programs, particularly during the ever-important Holiday season.
PMX Agency has expanded its affiliate marketing team in order to provide best-in-class service and resources for clients, recently adding three new associates to the group. With a relationship-centric approach, Affiliates experts at PMX Agency have been able to cultivate key publisher partnerships across multiple verticals, and have ensured clients are working within the proper infrastructure to achieve success not only in affiliate marketing, but across all of their online and in-store marketing efforts.
“We are absolutely thrilled with this recognition, and so honored to partner with CJ on such critical programs for our clients,” said Chris Paradysz, co-CEO and Founder of PMX Agency. “The affiliate team here at PMX Agency is incredibly passionate about their work, and are continually looking at how to evolve programs and grow brands more quickly and efficiently. We really dig in to our clients’ business – this is what makes our work pulse.”
About PMX Agency
PMX Agency (www.pmxagency.com) leads with an insight-driven, consumer centric approach to marketing. With a history steeped in performance and brand marketing, PMX Agency combines an intuitive knowledge of the customer experience with customized, scalable strategies that address clients’ most pressing business challenges, across: research, customer analytics, SEM, display, affiliate marketing, SEO, content, social, email, direct mail, print & insert, creative, website development and performance management. With a client list of leading global brands that spans key verticals, including Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B, PMX Agency continues to grow its reputation as the industry’s most critical thinkers and leaders. PMX Agency is a proud member of the Stagwell Group, a collaborative group of agencies who are out to “reinvent the holding company” according to the Wall Street Journal. The Stagwell Group portfolio includes more than a dozen best-in-class, digital-first agencies who are focused on what modern CMOs need. Learn more about Stagwell at www.stagwellgroup.com.
About CJ University
CJ University, commonly referred to as CJU, is an annual conference that provides unique networking and information sharing opportunities for the fast-growing affiliate marketing industry. It is designed to empower all stakeholders in affiliate marketing with tools, insights, and ideas to propel their businesses. For information on how to register and attend, visit: http://www.cjuniversity.com.
About CJ Affiliate by Conversant
CJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world’s most recognized and specialized brands run their affiliate programs on CJ’s platform. For more information, please visit www.cj.com.
See the release here in Markets Insider