Spring and eBay Join Forces to Gain Edge over Amazon
Just a month after Spring relaunched its app as part of a strategic image overhaul, the e-commerce platform is now offering a digital storefront on eBay.
Spring CEO Alan Tisch said the collaboration will help Spring raise awareness from eBay’s 171 million active buyers, while also giving eBay access to higher-end products from brands including David Yurman, Rag & Bone and Chloé. Spring will feature more than 250,000 items on eBay as an official seller on the site. Shoppers can browse available styles by searching for the Spring store, and will be directed to the store when they search for specific items Spring carries. Spring will retain the same 15-20 percent commission it makes from sales on its own site. (eBay declined to share its cut of the deal.)
In essence, the partnership serves as a collaboration of two companies hoping to lean on each other as they continue in the process of rebuilding their fashion and retail businesses, said Tim Lippa, vp of paid digital media at PMX agency. “As a fashion and technology startup, Spring adds a certain cachet and freshness to eBay, but also, the added allure of having true luxury brands on the platform gives eBay an edge over Amazon, which has struggled to cultivate relationships with the upper echelon of luxury.”
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