Google, Social Media Top Sources for Luxury Brand Site Traffic
Luxury brands that embrace social content and really tap into the lifestyle experience it can provide are miles ahead of those who lack similar strategies.
PMX Agency’s T rend Report: Luxury Brands Online reveals that in the past year, social media followers of luxury brands have grown by 27 percent. Chanel has consecutively held the spot of the brand with the largest Instagram follower growth year over year for three years in a row.
“There has been a definitive shift in the luxury consumer,” said Chris Paradysz, co-CEO and founder of PMX Agency, New York. “Luxury brands must be willing to constantly experiment.
“Fear of risk taking can’t overcome learning more about their existing and prospective customers,” he said.