Luxury Fashion’s Designer Carousel is Playing Out on Instagram
The revolving door of luxury fashion’s creative directors keeps turning — and when another announcement of a recently filled or vacated position is made, it tends to take place on Instagram.
On Thursday morning, Givenchy announced that ex-Chloé creative director Clare Waight Keller was in as the French design house’s new artistic director, taking over the position last held by Riccardo Tisci. To do so, the brand posted a series of three Instagrams to its feed, which has 7.7 million followers, starting with an image of Hubert de Givenchy, who founded the fashion house in 1952. Then, a quote: “True elegance comes with a natural gesture, an attitude in simplicity,” accompanied by the caption, “1952. 2017.” Finally came the announcement, paired with an image of Waight Keller.
Read more with thoughts from PMX Agency SVP of Creative Strategy, Roy DeYoung, here in Glossy.