Cyber Monday Goes Mobile, Breaks $1 billion in Sales
Users were whipping out their mobile devices for more than just texting and tweeting on Monday.
Mobile sales on Cyber Monday totaled $1.07 billion, a 34% year-over-year increase, according to Adobe Digital Insights. Sales on mobile devices, including smartphones and tablets, were 31% of sales for the day.
“Retailers have been intensely focused on mobile application development and improvement over the past couple of years as they recognize that they are very important cogs in the multichannel shopping wheel,” said Charlie O’Shea, lead retail analyst at Moody’s. “We believe significant sums have been spent by retailers on this technology, so the fact that record sales are being completed by consumers using mobile validates their importance.”
The move to mobile is a “major shift” that indicates mobile is “becoming a real, viable driver of growth,” said Nicole Jennings, senior vice president of paid digital media at PMX Agency, a global marketing firm.
For shoppers, mobile provides an experience that’s different from one they’d get on their desktops.
“Consumers have found that they can receive the same, if not even more, customized experience from a brand on mobile that they may not necessarily get across other platforms,” said Jennings.