Ralph Lauren Takes Top Spot in Luxury Brands Report
PMX Agency’s Luxury Brands Online report measures social media interactions, among other metrics.
“Ralph Lauren had top online market share among luxury brands, accounting for roughly one in five visits to the category,” the researchers noted.
The metrics used to compile the report — which is in its seventh year — include social media interactions, web site visits and brand searches. “Michael Kors is nearly as popular a web site as Ralph Lauren,” the report stated. “As in past years, a surge in holiday traffic made it the most-visited luxury brand during that season.”
Read the full story here in Women’s Wear Daily.