Ralph Lauren Overtakes Michael Kors in Website Visits: Chart

Luxe Study Bloomberg Chart

(Bloomberg) — Ralph Lauren Corp. garnered the most website visits of all luxury brands in the U.S. in the year through June, according to a study from digital-marketing company PMX Agency and data-analytics firm Hitwise. The preppy-fashion purveyor edged out handbag maker Michael Kors Holdings Ltd., which held the crown a year earlier. Global luxury brands got 52 percent of their U.S. web traffic from smartphones or tablets, according to the study.

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