With a $300 Million Valuation, Stitch Fix Expands to Menswear

Stitch Fix, the online personal styling and shopping platform, built its brand from catering to women. Now, it wants to broaden into menswear.

For six years, the San Francisco startup has been using fit and style data algorithms alongside customer information to bring a digital personal shopping assistant to women, who, for a $20 per month fee, receive boxes of clothing and accessory items from retail brands and boutiques. The Stitch Fix subscriber then pays for what she keeps from her boxes, which are sent as on-demand as frequently as she wants. Now, with a valuation of $300 million and investors including Baseline Ventures and Benchmark, Stitch Fix is rolling out the same service for men, starting with inventory from 50 brands.

“The main challenge is overriding the existing perception of Stitch Fix as a female-oriented brand,” said Toni Box, senior director of social media and content at PMX Agency. “Photography and messaging is going to be critical in overcoming the existing feminine qualities of both the site content and social media.”

Read the whole story here in Glossy.

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