Content Audit 101: A Step-by-Step Guide
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit.
A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine what you need to add to your site?
I’ve been working with my team to really uncover what matters in a content audit and help our clients ensure their sites are performing the best they possibly can. We’ve focused in on a couple of areas that help us determine what stays, what goes and what needs to be created (A content audit alone doesn’t tell us this, but it helps lead the direction).
Read the full article here in Marketing Land.