Calculating the Value of Organic Traffic
Each of us is an SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel.
Often, success shown by these metrics is enough to justify the existence of the SEO program. There are times, though, when this is not enough. In today’s post, I would like to share a method I’ve successfully used in the past not only to differentiate brand from non-brand traffic, but also to assign a value to non-brand traffic that a PPC-minded manager can appreciate.
Read more of this article from Search Engine Land contributor, Clay Cazier, here.