No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. Today, Google’s ability to provide logical answers is rooted in the semantic connections provided by structured data entries across the web (like Wikipedia, Wikidata and the CIA Factbook) and within Google’s private Knowledge Vault.
Comprehensive, trusted sources of structured data provide a machine like Google with the entities that enable it to logically formulate an answer for common and not-so-common things (see also “RankBrain”).
“Congratulations,” you might say, “you are one of hundreds who have described the relationship between structured data, Google’s Knowledge Graph and modern search results.”
I’d like to add to this industry conversation by focusing on the basics of Wikidata — Wikidata 101, if you will — and discussing why the site should matter to SEO pros trying to increase their clients’ search visibility.
Read more on this topic from Search Engine Land Columnist, Clay Cazier.