Exclusive: Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?

Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.

For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey.

Senior Director of Social Media & Content Services at PM Digital, Toni Box, shared: “By featuring Ashley Graham on its cover and becoming a part of the growing social buzz around acceptance that all body types are beautiful, Sports Illustrated has already increased its average weekly social mentions by nearly 1,000 percent in just one week. SI has increased its passion intensity, positive emotions associated with the brand, significantly.”

Read the full story here in AdWeek.

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