Are You And Your Customers Speaking The Same Language? Does It Matter?
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen, Senior Director of Content Marketing at PM Digital.
According to Rachel, creating and optimizing content aren’t the only requirements for getting customers interested in purchasing. Marketers must consider the types of terms they’re using in their content marketing, versus the language their customers might be familiar with.
Read more of Rachel’s thoughts here in Marketing Land.