Why Pinterest will play a big role for some retailers this Halloween
With approximately one-quarter of millennials using Pinterest for Halloween costume inspiration and a host of new commerce-driven capabilities now available, the social media site should be playing a big part in retailers’ mobile outreach this month.
“Pinterest users are highly engaged and creative and are constantly seeking to be inspired by branded content, so it makes them a particularly appealing audience to marketers,” said Toni Box, senior director of social media & content services at PM Digital, New York. “More specifically, millennials are very keen to Pinterest and use it as a platform for creative exploration and inspiration.
“It’s a place for them to share their favorite things, while also seeking out the best products and solutions.”
Read the full article on Mobile Commerce Daily here.