PebblePost Invents Programmatic Direct Mail

Agencies like PM Digital recognize that the advantage of the platform is that it fills a gap between digital activity and direct mail, powering the ability to drive cross-channel consumer response as quickly, intelligently and efficiently as possible. During PebblePost’s pilot, marketers reported exceptional campaign ROI, as much as 10 times their traditional direct mail response and conversion rates, and another order of magnitude higher than digital.

Read the full article on Adotas here.

Recent Posts

Leave a Comment