Dissecting Google Conspiracy Theories

Time to break out your tin foil hat? PM Digital’s Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments.

Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and using schema markup, but also to predict the future direction of organic search to reveal opportunities and risks within clients’ campaigns….

Read the full article on Search Engine Land here.

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