Role Of Agencies Shifting From Tactical Execution To Strategy

A rumor is going around marketing these days that says the agency is dead. While this is certainly not the case, there is something to be said about how the role of the agency has shifted over the past few years, as clients get more sophisticated and begin to source in house talent. Paradysz + PM Digital CEO, Chris Paradysz, explains, “The core responsibility of a partner is to be a sounding board for the client, provide strategy for the client relative to their financial goals, relative to their business goals, and more specifically in the context of what’s possible based on what they’re currently doing and based on what’s possible to do in the ever-evolving digital landscape.”

Read the full article on CMO.com

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