Expanding the Owned Media Approach

With more channels, devices, customer touch points and competition, brands are feeling the pressure. Today more than ever before, consumers have access to an endless pool of information and [...]

Facebook’s Newest Algorithm Update

Yesterday, Facebook announced another update to its news feed algorithm.  In summary, Facebook took the information received from recent user surveys, identified key user trends/desires, and [...]

Facebook Opens Up Their Wealth of Data

Advertisers have waited long, and somewhat impatiently, to get their hands on Facebook’s font of data. But until recently, Facebook has kept many of their user analytics and insights under lock [...]

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