Revisiting Q4 2014 with Search Rewind
Our Search Rewind Study examines quarterly paid search and natural search performance for clients in the online retail vertical. This edition looks at Q4 2014, including key consumer behaviors and trends from the Holiday season that should be top of mind throughout 2015.
In addition to strong YOY increases in sales, impressions, CTR, clicks and orders, there were a few defining trends that fueled growth during this quarter, including mobile phone shopping and Google Shopping Ads. As was predicted, consumers were increasingly reliant on their smartphones during retail’s biggest quarter and phones even doubled their share of sales revenue in Q4 2014 for paid and natural search. However, as this past Holiday season proved, the term “mobile shopping” is with more than half of mobile shopping searches occurring, not on-the-go, but within the home. Q4 2014 set the tone for a 2015 that promises to continue to challenge mobile shopping conventions of when, where and how mobile shoppers convert.
If you’re interested in learning more about the search benchmarks and trends that defined Q4 2014 performance, please download our Q4 2014 Search Rewind Study today.