How Mobile Friendly is Your Site?

We all know that operating a mobile-friendly site is imperative to brand success as more and more consumers are becoming more dependent on mobile devices than desktops and a slow, difficult mobile site experience will result in the loss of consumer interest and loyalty. But Google has just raised the bar one notch higher–now everyone will know if and when a site is not up to mobile standards thanks to Google’s latest ranking signal: Mobile Friendliness.

Starting April 21, Google will expand the use of “mobile-friendliness” as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google search results.

What exactly does mobile-friendliness mean?

A mobile-friendly label indicates that a brand efficiently connects site visitors to the mobile version of their site when visitors are using tablets and smartphones. Additionally, being mobile-friendly also means that your site is easy to navigate regardless of device. Google has already published a mobile-friendly guide for site developers to easily understand how to get their sites up to mobile-friendly speed before April 21.

For more information on how you can make your site mobile friendly check out our break down of Mobile Friendliness as a Ranking Signal.

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