Often, the ultimate goal of any small business owner is to turn their one location into many; the ability to franchise cements a business idea’s value, as franchising indicated that the brand appeal is universal. Although franchising is celebrated, it doesn’t come without its own set of challenges.
When a store or restaurant grows from 1 to 2 to 4 to 8 and so on, both marketing challenges and opportunities increase in spades. How do you tell one cohesive brand story while also catering to the unique needs and qualities of individual outposts?
Thanks to the rise of local marketing resources and initiatives, franchise owners now have more tools and philosophies to help them scale and target on both the overall business and local levels.
Our Senior Director of SEO, Rachel Lindteigen, recently provided the Search Engine Land audience with her insights on local targeting and content customization for franchise owners. Check out her full article, The Franchise Challenge: How Do You Stand Out When You’re One of Many and stay tuned for more of her Search Engine Land contributions.