Q3 2014 Search Rewind: How Google Shopping Campaigns, Multiple Devices and Mobile Transactions Shaped Online Retail Performance in Q3
As you wind down your preparations for the start of Holiday 2014, one way of ensuring that you are optimizing your paid search and SEO campaigns going forward is to look back. Our new Search Rewind: Retail Trends, Benchmarks & Insights for Q3 2014 explores the paid search and natural search performance for clients in the online retail vertical throughout the quarter.
Propelled by Back to School and early Fall shopping, online retailed gained stead momentum throughout the course of the quarter that will likely pick up pace throughout the Holiday shopping season. Some of the ecommerce trends that dominated Q3 will undoubtedly influence sales and overall customer engagement in the coming weeks.
In Q3 we saw mobile devices continue to dictate search and shopping behaviors. Some PM Digital clients are reporting up to 50% of site traffic (from all sources) coming from mobile devices, particularly on weekends. In paid search specifically, more than one-third of Q3 clicks occurred on either a phone or tablet, not a computer. Additionally, mobile conversion rates are also on the rise thanks to enhanced mobile sites and optimization as well as increasing consumer comfort.
For more on key paid search and SEO trends, please download the full Search Rewind available on pmdigital.com.