News You Can Use – August 1, 2014

August 1, 2014
Foursquare adds a level of Expertise
Foursquare is no longer interested in your check-ins – you can use their new Swarm app for that – instead they want your expertise. Following their recent rebrand, Foursquare is adding an element of expertise to their platform. Like Yelp Elites, Foursquare Experts will play the game, and earn points, by adding content or creating tips around Foursquare locations.
Facebook returns Gifts in exchange for a Buy button
Facebook is closing down its lukewarm gifts program and refocusing commerce efforts around the new Buy button. Starting August 12, users will have to send birthday cards and gifts to their friends the old-fashioned way rather than relying on Facebook’s digital gift card function. With gifts hitting the shelf, Facebook can play up its Buy option to help retailers establish an ecommerce presence within the network.
Pinterest taps Icebergs for visual organization depth
Pinterest is moving beyond green smoothie recipes and DIY picture frames to capture the interests and clicks of a new demographic – designers. The social network purchased Icebergs, a visual organization platform similar in format to Pinterest. Icebergs’ tools allow its community of users to project manage their images, increasing their functionality for design and development projects. Pinterest’s new Head of Brand recently stated that his purpose is to expand the product globally and increasing the data organization capabilities through Iceberg’s resources might give Pinterest the boost it needs to integrate new markets.
Twitter scores with World Cup
Twitter beat the naysayers this quarter as it revealed a 124% YOY revenue increase. Since its IPO in late 2013, Twitter has continuously battled doubters, and while its long term growth potential may still be in question, the social network proved that it could facilitate active, global engagement. Brands and fans clamored to the microblogging platform during the month long World Cup tournament generating 672 million tweets and an 81% increase in mobile ad revenue.
Recommended Posts

Leave a Comment