News You Can Use- July 25, 2014
Yahoo continues spending flurry with mobile app analytics provider
Following dismal Q2 reports, Mayer & Co. invested $200 million for Flurry, in the hopes that the mobile app provider’s technology will help turn around the company’s frustrating ad business. Flurry’s user-data technology base enables marketers to analyze mobile campaign results and will help Yahoo compete with the likes of Twitter’s MoPub and Google’s AdMob. With Flurry, Yahoo may now actually be able to back up their self-description as a mobile-first company.
Facebook Saves us from News Feed exhaustion
Facebook knows you don’t have time to read through every story in your News Feed, and they’re OK with that. The Book recently announced their new Save feature which allows users to scroll through their feeds and save stories to come back to at a later time. While users will likely enjoy the option to use a Pocket-like feature within Facebook’s network, marketers are weary of the potential impact Save might have on engagement.
LinkedIn targets B2B content with Bizo buy
LinkedIn is now a full-fledged content marketing platform. As brands across verticals have begun to push the importance of proprietary publishing, LinkedIn has pivoted from a recruiting and networking tool to a comprehensive business engagement platform. Now with the addition of Bizo’s data targeting capabilities, LinkedIn is primed to become the authority network in B2B media.
New logo for a new Foursquare
Foursquare no longer wants to be known as a check-in platform and it is hoping its new logo design will help to its branding transition. Foursquare’s previous logo was comprised of a check, and to separate themselves from that functionality, the company will now follow the guise of a pin-like “F” icon. While this logo launch was certainly smoother than Airbnb’s redesign, industry creative question the communication and intent behind the brand shift.