News You Can Use – March 14, 2014
March 14, 2014
Google adds consumer rating annotations to search ad formats
Google maintains that these user opinions can increase CTR by 10% on average. The initial rollout displays up to three consumer survey ratings based on categories applicable to specific products, brands and locations. Marketers are anxious to see how the introduction of annotations will affected consumer interaction with connected devices such as cars and store windows.
Google to open first retail store in Soho
With nearby neighbors Warby Parker and Apple, Google’s presence will solidify the Soho neighborhood’s status as one of New York’s most innovative shopping scenes. Following their interactive Winter Wonderlabs pop up stores across major U.S. cities during the 2013 holiday season, this Soho location will be the search giant’s first permanent U.S. retail venture.
Twitter Debuts a new ‘click-to-call’ button to push direct response
The launch of a ‘click-to-call’ button will make it even easier for Twitter advertisers to engage with target audiences. Currently in beta, the button will allow mobile users to directly contact advertisers upon seeing an ad. With the platform’s ad rates declining, this lead-gen strategy could draw advertisers, especially local advertisers, back into Twitter’s network.
Yelp Help now powering Yahoo’s local search results
Yahoo search will now accommodate Yelp’s reviews, ratings and business information. The partnership signifies Yahoo’s efforts to level the local search playing field with Google. In addition to user-generated content within search results, Yahoo search results will now also include enhanced images from Yelp and local businesses.