‘Tis the Season: Week #2 Draws to a Close with Impressive Results
As the song goes, “it’s the most wonderful time of the year”. However, those of us in retail know how stressful it can be. Comping YoY revenue, more so, thriving to beat our plans, has us all looking at our numbers daily, even hourly to ensure we are as fine-tuned as possible to maximize and leverage every possible opportunity.
PM Digital retail clients posted an incredible week, showing strong YoY growth with Cyber Monday included in both years. Results by the numbers include a 50% increase in orders and 43% increase in revenue. Spend did rise 51%, and this was driven by increases in CPCs of 8% (influenced mainly by Cyber Monday’s 16% YoY increase); as well as the fact that our clients generated 41% more clicks! The YoY decreases in AOV of 5% and conversion rate of 7% caused efficiency to wane a small amount reducing ROI by only 6% for the week. Not bad for such a large lift to revenue!
As post-Thanksgiving retail week #2 has drawn to a close, we are singing, “It’s the hap-happiest season of all.”
Week Ending 12/7 Recap (compared to week ending 12/1)
– 7% Decrease in Impressions
– 41% Increase in Clicks
– 51% Improved CTR
– 8% Increase in CPCs
– 51% Increase in Costs
– 50% Increase in Orders
– 43% Increase in Revenue
– 5% Decrease in AOV
– 7% Decrease in Conv. %
– 6% Decrease in ROI