PLAs during the Holidays

It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite the date on the calendar, [...]

Back to School Study 2013

PM Digital’s 2013 Back to School Study highlights the biggest trends the retail industry can expect to see during this year’s back to school rush. Second to the holidays, back-to-school shopping [...]

August is PLA Appreciation Month

Retailers across the board have been seeing the positive impact on volume and ROI fueled by implementing Google Product Listing Ads into their campaigns. PLAs are dominating CSE competition and [...]