Google’s June 25 Algorithm Update

What does it mean for brands? Not much!

Google launched an algorithm update on 06/25/2013, which according to Moz , has had a significant negative impact on sites. This update had even greater impacts then Penguin 1.0 on April 24, 2013.

To better understand the impact, Moz measures the impact by temperature. The hotter/higher the temperature, the greater the ranking shift from Google of the previous day. Example, Monday, June 24, 2013 saw a temperature of 73 degrees, on Tuesday, June 25, 2013 the temperature was 113 degrees. This seems to follow the weather patterns of Scottsdale, AZ J Joking aside, the result was a 35% shift in rankings in one day!

PM Digital measured the day-to-day ranking shift from 06/24 – 06/25 of over 4,000 keywords and found a very different and a significantly less negative impact in ranking compared to the Moz data.

page-one-rank-trend 20130626google chart

Based on PM Digital’s data, the average percent shift in page-one rankings gained 0.53%. This is considerably less volatile than 35%. Based on the data above, the Google June 25th update isn’t a reason for immediate alarm for brands that engage in SEO best practices.

While algorithm updates from Google are valuable, it typically is not a reason for abrupt reaction.

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