PM Digital Spring Apparel Study Released
Our lastest Rewind report on paid search performance underscores dramatic improvements for apparel retailers in Spring 2010.
PM Digital’s latest Rewind report has been released with a look at paid search performance for apparel retailers during the 2010 Spring fashion season. And the news was very good. Consumers shopping online for apparel increased their total paid search demand by an impressive 33 percent over the same months in 2009. Even better, apparel marketers achieved this swell in demand from February through April with a modest increase of 2 percent in year-over-year spend, revealing that search ad dollars went further this year than they did at the same time last year, with CPCs falling by -1 percent.
Click here for a full copy of the PM Digital 2010 Spring Apparel Rewind Study.