Back to School spending reached $72.5 billion in 2013, according to the National Retail Federation (NRF)/Shop.org. While 2013 was down compared to 2012, recent economic growth and rising consumer confidence are reasons for optimism in 2014. As the next-largest retail season after Holiday, Back to School represents a huge opportunity as consumers buy new computers, electronics, clothing, shoes, dorm furnishings and other school supplies. PM Digital’s 4th annual Back to School study explores the key trends, products and promotional tactics that marketers need to know for a successful season. Request your copy today!
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